As a manufacturer, Jam is doing a pretty good job keeping our attention. That is to say, they’re good at making products that look and feel cool very much in the style of Beats or other prestige brands. What they aren’t doing, unfortunately, is making true wireless earbuds that stand up to the likes of […]

A legacy brand tries its hand at something new, with mixed results Nobody denies Bose is the king of audio brands in many markets around the world. Indeed, it has been rare to find a storied brand that has managed to innovate and stay relevant in a world dominated by upstarts like Sonos, Beats, and […]

True wireless earbuds that deliver some of what they promise at a price so low you may not care. If you ask ten people on the street what they think of Enacfire, chances are none of them are going to know what you are talking about. But in the era of new audio brands sporting […]

Mifo proves a new brand can be best in class It’s not every day a totally new brand steps out to take the limelight away from established players. And yet Mifo seems to have accomplished that and more, creating an original product from scratch in one of the toughest categories from competitive and engineering standards: […]

How are Twitter, Facebook, and other social networks like Disney World in the 70's and 80's?

Twitter has released new data about its growth and the numbers are troubling. Marketers should pause to understand why.

One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to […]