Apple TV+ offers limited-time promotional rate for new subscribers

If you’ve been debating whether to give Apple TV+ a try, now might be the perfect moment to jump in. For a limited time, Apple TV+ is offering a promotional rate of just $2.99 per month for the first three months. It’s a deal that feels perfectly tailored for curious viewers who aren’t ready to commit to the full $9.99/month just yet — and who can blame you for wanting to test the waters first?

At just under three bucks a month, this offer opens the door to the streaming world of stunning Apple Originals — heartfelt dramas, thrilling mysteries, hilarious comedies, and thought-provoking documentaries — without making a big dent in your budget.

This isn’t just a random price drop. Apple designed this pricing to make it easier for those hesitant or unfamiliar with the platform to explore some of its most highly acclaimed content. Maybe you’ve heard the buzz around shows like Ted Lasso, Severance, or the new hit The Studio. Now you can see what the hype is about — without the pressure of full-price commitment.

Even better, there are no tricks or sneaky conditions hidden in the fine print. This promotional rate applies directly at checkout for those who are eligible, and there are no early cancellation fees. It’s a straightforward chance to explore more premium content, for a fraction of the usual cost.

If you’ve ever felt sidetracked by rising subscription fees or overwhelmed by options, this simplified offer can bring some clarity—and fun—back to your viewing habits. Apple TV+ isn’t just another streaming app. It’s a curated space that’s intentionally crafted with strong storytelling, top-tier performances, and thoughtful entertainment—now made more accessible than ever with this generous rate.

Understanding whether you’re eligible for the $2.99/month offer can feel a bit confusing at first, but we’re here to clear it up for you in the simplest way possible. If you’re a brand-new subscriber to Apple TV+, this is your moment — you automatically qualify. Whether you’ve never used the service or are just setting up your first Apple ID, you’re good to go and can start streaming at the discounted rate right away.

But what if you’ve had Apple TV+ before? Don’t worry — you might still be in luck. Apple also extends this offer to what it calls “qualifying returning subscribers.” While the fine print doesn’t spell out exactly who that includes, it generally applies to those who’ve previously canceled their subscriptions and aren’t currently subscribed through a third-party service like a cellphone provider or a cable bundle. If you’re in this group, that sweet $2.99 monthly deal could still be waiting for you.

Here’s a general guide to help clarify who qualifies:

• New subscribers: If you’ve never subscribed to Apple TV+ before, you’re eligible — no questions asked.
• Returning subscribers: You may qualify if your previous subscription was directly through Apple and you’re not currently enrolled.
• Not eligible: Unfortunately, if you receive Apple TV+ through a mobile carrier, cable provider, or as part of an Apple One bundle, you won’t be able to access this particular deal.
• Free trial recipients: If you’re already using a free three-month trial — such as the one offered with a recently purchased Apple device — this discounted offer is not stackable. You’ll need to wait until that ends.

Wondering where you stand? Apple makes it easy to find out. Simply open the Apple TV app or visit the Apple TV+ page online while logged into your Apple ID. If you’re eligible, you’ll be notified right away, and the discounted plan will be offered during checkout. There’s no mystery or obligation — just a no-risk way to reintroduce yourself (or introduce yourself for the first time) to an expanding slate of thoughtful, cinematic storytelling.

So, whether you’re a longtime Apple fan or a curious cord-cutter who just wants a more personal streaming experience, this might be the best time to take that step. After all, the hardest part should be picking what to watch first — not figuring out how to qualify.

Once you’re in — whether as a new or returning subscriber — the real excitement begins. Apple TV+ has been quickly establishing itself as the go-to destination for premium storytelling, and there’s no shortage of remarkable series and films to dive into right now. Whether you’ve missed the cultural phenomenon of Ted Lasso or you’re curious about more recent sensations like Severance and The Studio, there’s a rich lineup waiting to be explored.

Severance, in particular, is having a renaissance moment. With groundbreaking visuals and a deeply compelling narrative about work-life balance gone awry, it’s no wonder it just overtook Ted Lasso as the most-watched show on Apple TV+. It’s both haunting and heartfelt — and the second season is amping up the emotional stakes even more. If you’ve been hearing friends whisper cryptic spoilers or spot headlines filled with praise, now’s your chance to see what the buzz is all about.

Meanwhile, Seth Rogen’s new comedy series, The Studio, is capturing attention for all the right reasons. It’s quirky, hilarious, and refreshingly honest — a behind-the-scenes look at the entertainment world with just the right amount of heart and satire. Viewers and critics alike are raving, and it’s another perfect example of how Apple TV+ is blending star power with smart, original programming.

And for those in your household who aren’t just about dramas and comedies, the variety doesn’t stop there. Apple TV+ is home to bold documentaries, imaginative kids’ content, and even live sports. That’s right — if you’re a fan of Major League Soccer or baseball, Apple TV+ has you covered. With access to select MLS matches through Season Pass and exclusive weekly broadcasts of Friday Night Baseball, it’s a sports-lover’s dream — all without local blackouts or cable headaches.

Here’s a peek at just some of what’s streaming right now that you might want to check out first:

• Severance – a psychological workplace drama that will keep you questioning the nature of identity (and reality) in the best possible way.
• The Studio – Seth Rogen’s latest comedy hit, blending absurd humor with biting commentary on the entertainment business.
• Ted Lasso – if you missed the global sensation the first time around, now’s the perfect time to start from season one and experience the feel-good joyride.
• Monarch: Legacy of Monsters – a cinematic, action-packed series linked to the Godzilla universe packed with stunning visuals and deeper-than-expected characters.
• Lessons in Chemistry – a touching and powerful drama following a trailblazing female scientist, based on the bestselling novel.
• Foundation – sci-fi lovers won’t want to miss this epic adaptation of Isaac Asimov’s legendary series.
• Friday Night Baseball & MLS Season Pass Matches – bringing sports fans front-row access to major league action, right from their couch.

What’s especially lovely about all of this? The entire platform feels like it was built to respect your time. You’re not wading through endless filler here — just high-caliber, meaningful stories that someone clearly put their heart into. Whether you’re laughing, crying, or holding your breath during a suspense-filled finale, Apple TV+ offers a thoughtfully curated experience that can leave a genuine emotional impact.

So settle in, cue up that watchlist you’ve been mentally building, and enjoy the freedom of truly exceptional entertainment — finally made easy, accessible, and affordable. There’s something here for everyone, and it’s ready when you are.

Knowing the timing of a good deal can make all the difference, especially if you’ve been waiting for the right moment to try something new. This Apple TV+ limited-time offer is available now, but it won’t be here forever. The promotional price of $2.99 per month is set to expire on April 24, 2025. That gives you plenty of time to jump in, but don’t wait too long — it’s always disappointing to miss out because you hesitated just a bit too much.

When you do decide to start your subscription, you’ll enjoy that incredible $2.99/month rate for your first three consecutive months. It’s a small investment with a potentially huge return — especially if you’ve been itching to check out buzzy shows like Severance, The Studio, or revisit the uplifting charm of Ted Lasso.

After the initial three months, your subscription will automatically continue at the standard rate of $9.99 per month. This transition happens seamlessly, so you don’t have to worry about any service interruptions. But if the regular price doesn’t fit your budget at that time, you’re absolutely free to cancel before the renewal kicks in — no hard feelings, and more importantly, no cancellation fees.

We know how frustrating it can be to sign up for a service and then realize you’re locked in or caught off-guard by an auto-renewal. Apple keeps things transparent here. You’ll receive reminders before your plan changes to the regular rate, and you can manage or cancel your subscription at any time through your Apple account settings.

Here’s a quick summary of how it works:

If you’re the type who likes trying something out before making a long-term commitment — whether it’s a new show, a workout plan, or even a relationship — this offer was made with you in mind. It’s not about locking you in; it’s about letting you explore and enjoy on your own terms, without the pressure of full-price expectations right away.

So take a breath and give yourself permission to indulge in entertainment that feels like it’s worth your time. Whether you’re catching up on what everyone’s been talking about or discovering hidden gems that speak just to you, these three months might be the start of a streaming experience you actually look forward to.

Ready to take the plunge and start your adventure with Apple TV+? Thankfully, the process is refreshingly simple — no confusing hoops to jump through or tech hurdles to trip over. Whether you’re on your iPhone snuggled up in bed or sitting at your laptop during your lunch break, getting started only takes a few moments.

To sign up, head to the official Apple TV+ page or open the Apple TV app on any compatible device — from iPhones and iPads to Apple TV devices, Macs, smart TVs, or even gaming consoles. Once you’re there, sign in using your Apple ID. If you don’t have one yet, you can create one during the process — it’s free and quick.

After logging in, the app or website will indicate if you’re eligible for the $2.99/month promotional offer. If you see it, you’re in! Simply click through to confirm the subscription, and you’ll immediately unlock access to Apple’s growing library of original shows and films — all at that introductory price for the first three months.

Here’s a step-by-step breakdown to make it even smoother:

• Open the Apple TV app on your device or go to tv.apple.com
• Tap or click on Subscribe or Start Free Trial (you’ll see the $2.99 offer if you’re eligible)
• Sign in with your Apple ID (or create a new one if needed)
• Follow the on-screen prompts to confirm your subscription
• Start watching immediately — no additional setup or downloads required

If you’re unsure about your eligibility, don’t worry. The system will let you know right there and then. If the deal is available to you, you’ll see the $2.99/month promotional rate clearly displayed before you confirm anything. If you don’t see the offer, double-check that you’re not subscribed through a third party and that you’ve logged in with the correct Apple ID.

You can also check your subscription status and manage your account by going to your device’s settings. On iPhones and iPads, for example, simply tap your name at the top of the Settings menu, go to Subscriptions, and see exactly what you’re signed up for — and make changes anytime with just a few taps.

Apple has clearly put thought into making this onboarding process as stress-free as possible. No endless forms, no intrusive questions — just a reminder that your time is valuable, and your entertainment should be easy to access. Whether this is your first foray into Apple’s ecosystem or a hopeful reunion after a break, this offer meets you where you are.

So if your curiosity’s been quietly nudging you to check out what all the fuss is about over Severance or you’re itching to explore something new with your family this weekend, go ahead and sign up. It’s quick, welcoming, and designed to keep the focus on what really matters — sitting back, pressing play, and loving what you watch.